Qitaf loyalty program

Sign Up. Follow Unfollow. Follow Following. Follow Following Unfollow. Aarthi Padmanabhan. Client Prototype Interactive, Dubai. Duration Two Weeks, June Saudi Telecom Company is a Saudi Arabia-based telecommunications company that offers landline, mobile, internet services and computer network. I worked with Dubai based UX agency Prototype Interactive in drafting a lean UX approach for rapid problem solving and redesigning main user journeys in their iOS app interface in sprints.

Enhancing the user experience and ensuring hassle free use of the app was of prime importance; especially with their objective to remove all call centers by A very customer centric approach was required at all levels to tackle challenges that user's faced when interacting with the app.

Design Goals and Objectives. UX Approach. I worked on one of the key requirements given in the brief module, which was to increase user engagement in their loyalty program - Qitaf; which enabled users to collect points using the app and external partner services that can be redeemed across their products - SMS, Data and Calling.

Understanding current user experience. For this purpose I started the project by engaging in Empathy Research. This would help discover usability issues and prioritize how to redefine their loyalty program, ideate multiple possible solutions and address them based on the value and the experience it would provide for the user. By doing so, I wanted to build an engaging, sustainable and scalable solution that would benefit the user and the business. Planning for empathy research.

I developed a strategy for conducting research to understand,. Identify goals, motivations and expectations when using these features. Enrollment to qitaf loyalty program is very simple. Upon performing the transaction and providing your number, we will send you an SMS having a unique web link. Upon clicking this link you will be lead to a webpage where you need to provide consent to become a member of qitaf.

You will become part of millions of customers that enjoy the benefits of qitaf on a daily basis. As an expression of their uniqueness. It allows you as a customer to adjust your bill amount by redeeming Qitaf points for your landline, postpaid and prepaid lines. You can exchange your points with Ajwaa, every 57 Ajwaa points is worth one qitaf point.

Now, the customer can easily join Tamayouz Program, maintain Tamayouz tier, or upgrade from one tier to another, and enjoy the privileges, exclusive benefits, and services by earning or purchasing status points. Almosafer caters to the discerned needs of travelers from Saudi Arabia and beyond with over 1. Various convenient booking solutions for any type of travel need.